CONCEPTSYSTEM OF MODERN ENGLISH TOURISM ADVERTISING DISCOURSE

Mixing English in Persian Print Advertising Discourse

This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...

mixing english in persian print advertising discourse

this article intended to illustrate a profile of the impact of english in magazine print advertising in iran, examining the quantitative results obtained from discourse analysis. three issues of khanevadeh sabz and two issues of zendegi ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. results showed ...

Modeling Tourism Advertising Effectiveness

This study builds on previous research on the impact of tourism advertising and argues that there are a number of likely routes through which tourism advertising influences destination choice. Data were obtained from a survey that examined the impact of Illinois travel advertising and was conducted during the fall of 2001. The results confirm that there are strong linkages among top-of-mind awa...

Linguistic DNA: Investigating Conceptual Change in Early Modern English Discourse

This article describes the background and premises of the AHRCfunded project, ‘The Linguistic DNA of Modern Western Thought’. We offer an empirical, encyclopaedic approach to historical semantics regarding ‘conceptual history’, i.e. the history of concepts that shape thought, culture and society in a particular period. We relate the project to traditional work in conceptual and semantic history...

The Social Tricks of Advertising. Discourse Strategies of English- Speaking Tour Operators on Facebook